Since we started in 1999 we have wanted to have a great working environment. Open plan, light and a little quirky. We want to encourage our staff to think creatively, to challenge the process, create innovative solutions and go beyond in finding solutions for customers.
From 2003 we have been slowly building a corporate art collection to further that objective. The focus is on current contemporary works and it’s intended to build a strong connection between Gertrude artists, alumni and staff and the good folk of Proclaim.
Artists in the collection include Gertrude alumni such as Ricky Swallow, David Noonan, Stieg Persson, Rob McHaffie, Viv Miller, David Jolly, Laith McGregor, Trevelyan Clay, Richard Lewer, Chris Bond, Jackson Slattery, Matt Hinkley and Nick Selenitsch.
We have also acquired one key work per year, either from current Gertude resident artists or from an exhibition at Gertude Street.
2004 – Viv Miller – Volcano
2005 – Koji Ryui – Straws
2006 – Nick Selenitsch – Rebounds
2007 – Rob McHaffie – Tender Age
2008 – Richard Lewer – Are you blind Ref?
2009 – Jackson Slattery -My Plastic Everything
2010 – Moya McKenna – From Artfair 2010
2011 – Trevelyan Clay – Puffin
2012 – Laith McGregor – In the future
2013 – Reko Rennie – Trust the 2%er
2014 – Jess Johnson – WWWMMM
2015 – Sam Martin – Mu Variations
2016 – Helen Johnson (past resident) – Travels slow bleed
2017 – Noriko Nakamura – “untitled”
We established Proclaim with the aim of providing smarter insurance claim solutions. Two of our values – innovative solutions and challenging the process – are rooted in the need for alternative thinking. To promote these values we want to foster a creative environment for our people to work in. As a result we have stayed away from conventional office decoration and instead opted for contemporary art from young emerging artists to create the kind of feel to our offices that will promote free thinking.
In seeking out a sponsorship opportunity we wanted to marry the creative drive we want in the business with a creative and worthy artistic institution. Since 2004 we have sponsored Gertrude Contemporary Art Spaces (fondly known as Gertrude Street) via their annual flagship exhibition, Octopus.
Our sponsorship is based on the following criteria:
As part of our continued sponsorship we also undertake a number of contemporary art excursions for Proclaim staff members to galleries, artist run spaces, studios and projects. In addition, we have developed a Proclaim corporate collection of artwork largely featuring Gertrude studio artists and alumni.
Like Proclaim, Gertrude is a small company in a large industry succeeding in doing something a little bit different. Proclaim is excited to be partnering one of Australia’s leading cultural facilities and hopes the creative influence will continue to drive us to more innovative solutions for our customers.
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Since 2003 we have been building an art collection. The focus is on current contemporary works and has formed a strong connection between Gertrude artists, alumni, staff and the good folk of Proclaim.
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